Former Baker McKenzie’s Turkish affiliate Esin Attorney Partnership Senior Associate Ceyda Sila Cetinkaya has joined Merzigo as a Senior Vice President.
Merzigo is a video monetization company.
Before the move, Cetinkaya was an Associate with Esin Attorney Partnership between 2017 and 2023 and a Senior Associate between 2023 and 2024.
“I am excited to join Merzigo and be part of the Key Networks Group,” Cetinkaya commented. “Merzigo is a leader in the industry, offering a flexible content monetization service that expertly manages the intricate content distribution process to deliver guaranteed revenue from assets that may seem fully utilized. As SVP, I am leading our global commercial activities focusing on expanding our presence both locally and internationally, particularly in key markets like London and Los Angeles. I am also leading the legal and quality teams, which presents a unique opportunity to drive corporate growth and streamline our international efforts. I believe that the experience I gained at Baker McKenzie has given me a unique perspective that will enhance my approach to this role.”