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Deal 5: Delivery Hero Head of M&A Legal (LATAM & MENA) Deniz Ozkan Ergun on Acquisition of Marketyo

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On August 23, 2021, CEE Legal Matters reported that GKC Partners had advised Yemeksepeti – the Turkish subsidiary of Delivery Hero, on its acquisition of Turkish online shopping platform Marketyo Bilisim Teknoloji A.S. CEE In-House Matters spoke with Deniz Ozkan Ergun, Senior Manager, Head of M&A Legal (LATAM & MENA) of Delivery Hero to learn more about the acquisition.

CEEIHM: To begin with, tell us a bit about Yemeksepeti and Delivery Hero.

Deniz: Delivery Hero is a leading multinational online food-delivery service based in Berlin, Germany. It operates in more than 50 countries in Europe, Asia, Latin America, and the Middle East. DH went public in 2017 and became a DAX entity, the leading stock market index in Germany listing the largest 30 companies trading on the Frankfurt Stock Exchange, in 2020. Apart from online food delivery, DH is a major player in emerging new markets including e-commerce worldwide. Yemeksepeti is a Turkish online food-delivery company, which became part of the DH group in 2015.

CEEIHM: Your company recently acquired the Marketyo platform. What attracted you to the platform?

Deniz: Marketyo is an online shop platform providing local supermarkets with the opportunity to move their business online. We acquired Marketyo recently this year through Yemeksepeti. The Yemek team has been involved in the strategic planning and execution of the deal. Both the DH and Yemek teams were particularly impressed by the infrastructure and platform Marketyo has built and their vast amount of technical capabilities that we can leverage in Yemek’s experienced hands.

CEEIHM: What is your plan for the platform, following the acquisition?

Deniz: The Yemek team recently launched a new platform, Mahalle, a quick commerce platform aiming to deliver anything from local stores at record speed. We plan to integrate Marketyo into the Yemek ecosystem, ensuring the continuous connection of our users and partners via our platform.

CEEIHM: What was GKC Partners’ mandate on the deal?

Deniz: GKC Partners acted as our main legal advisor on the deal and advised us starting from the very beginning of the due diligence, throughout negotiations of the transaction agreements, as well as, signing and closing of the acquisition.

CEEIHM: What made you choose GKC Partners as your advisor?

Deniz: We decided to work with GKC Partners based on their experience, and dynamism. Emre Ozsar, Tolga Tezel, and the entire deal team proved us right in our choice (with an extra bonus: good spirits at all times!). From the moment we met, they understood DH’s vision and approach to matters in the deal and very quickly adapted to our expectations and style.



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