Former PwC Director Dragan Lupsic has joined Heineken Srbija as Corporate Affairs Director.
Lupsic spent a year and a half with PwC before joining Heineken. Earlier, he spent almost ten years with Coca-Cola, joining in 2010 as the Legal Director for Serbia before stepping into the roles of Public Affairs & Communications Director, in 2015, and Premium Spirits, HoReCa and New Channels Development Director, in 2018. Earlier still, he spent over four and a half years with JTI, between 2006 and 2011, after starting his career as a Legal Advisor with US Steel Kosice in 2004.
